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Cinnamon Swirl Bread

A classic buttery loaf with a cinnamon-sugar swirl, perfect for toast or sandwiches.

Serves 1260 minutesAbout 260 kcal a serving3 supermarkets comparedVegetarianFreezer-friendlyKid-friendly

Allergens: contains cereals containing gluten, eggs, milk. Brands differ, so always check the labels on what you buy.

Per serving (approx.): 45g carbs · 28g sugars · 1g fibre. Estimates for carb counting, not medical advice. If you have diabetes, follow your GP or dietitian's advice.

Cooking for
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Not every ingredient has a checked price at Asda, Aldi, Co-op, Iceland, so they aren't compared here yet (more are checked every day). Lidl doesn't publish prices online, so it can't be compared.

£5.03for the full shop
Cheapest at Morrisons. The full shop costs £0.52 less than at Sainsbury's.Prices checked 5 October 2026. Prices and offers change, so check before you shop.

Ingredients and prices

Swipe the table to see every supermarket.

IngredientTescoSainsbury'sMorrisons
Plain flouruse 250g£0.801.5kg · £0.05 per 100g£0.45500g · £0.09 per 100g£0.53480g · £0.11 per 100g
Caster sugarnot compared–£1.30–
Unsalted butterpack 250g · use 200g£1.85£0.74 per 100g£1.85£0.74 per 100g£1.85£0.74 per 100g
Eggspack 6 pack · use 2£1.80£0.30 each£2.40£0.40 each£1.80£0.30 each
Semi skimmed milkuse 1 pint£0.85568ml · £0.15 per 100ml£0.85568ml · £0.15 per 100ml£0.85568ml · £0.15 per 100ml
Basket total (full packs)£5.30£5.55£5.03

Not compared (a price wasn't found at every shop, so it isn't in the totals): Caster sugar.

From your cupboard

Not in the prices above. Check you have these before you start.

Prices checked on 5 October 2026 from each supermarket's own listing or a price-comparison site. Each shop's unit price (or pack size) is shown under its price, and "cost of what this recipe uses" compares like with like (tap a price to see its source). Cheapest in each row is ticked. Prices, offers and pack sizes change; loyalty-card prices are not included unless stated.

Method

  1. Preheat your oven to 180°C (160°C fan, gas 4) and lightly grease a 2kg loaf tin with a small knob of butter. Weigh out your 250g plain flour and 100g caster sugar so you have everything ready for the mixing.
  2. In a large mixing bowl, cream the 200g softened unsalted butter with 100g caster sugar until the mixture is pale and fluffy. Whisk in the 2 eggs one at a time, beating well after each addition to prevent the mixture from curdling.
  3. Gradually fold the 250g plain flour into the butter mixture alternating with the semi-skimmed milk. Mix with a wooden spoon or spatula until a soft, sticky dough forms and pulls from the sides of the bowl.
  4. Roll the dough out on a lightly floured surface into a rectangle about 1cm thick. Sprinkle a generous mixture of extra sugar and cinnamon evenly over the surface, pressing down lightly to ensure it sticks to the dough.
  5. Roll the dough up tightly from the long edge to form a log, pinching the seam shut to seal it. Place the log into the greased loaf tin, seam-side down, and smooth the top gently.
  6. Bake for 35 to 40 minutes until the crust is deep golden brown and springs back when pressed. A skewer inserted into the centre should come out clean with no wet dough remaining.
  7. Let the bread cool in the tin for 10 minutes before transferring it to a wire rack to cool completely. Slice into 12 even portions and serve warm with salted butter if desired.

Tips

Nothing wasted: your leftover ingredients

Supermarkets sell set pack sizes, so you'll have some ingredients left. Here's how to keep them, and other recipes here that use them up.

Storing leftovers

Cool leftovers and put them in the fridge or freezer within 1–2 hours. Eat fridge leftovers within 2 days, or freeze them. Defrost in the fridge and reheat only once, until steaming hot all the way through (Food Standards Agency guidance).

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